SEOmoz’s biennial Search Engine Ranking Factors has finally launched. This is something that few in the online health industry eagerly await. How many of your fellow health practitioners do you think keep on top of search engine optimisation for their site? Not many. None of my clients have ever had an SEO plan before they came to see me. Yep that’s right… NONE!

SEOmoz knows how to do search engine ranking. This latest article was link-baited to bits. Speaking of link-baiting (look it up) this URL had squillions (the actual numbers change all the time) of Inlinks according to Yahoo Site Explorer. This page actually ranks second to their blog page. Nice!

Take notes. This is how the SEO experts do it. Read the report and then print it and paste it to your wall. Don’t forget to upgrade it when they put a new report out as the Google algorithm changes. The new Link Building effectiveness section of this report is fantastic. In fact the whole thing is great. Consider it the SEO cheat sheet or an excellent quick reference guide (pasting to wall now).

The thing I like most about it is that I don’t need to spend hours trawling between different SEO resources trying to determine best practice – the collation of opinion has already been done, so this resource gives me a major shortcut. More and more we are finding that quality back links are key. Get your V.A. (ask me how) to work now!